Your Chicagoland Real Estate Brokerage
About RGC Realty
RGC Realty is a full-service real estate brokerage serving the North Shore, Evanston, Northwest Suburbs, Lake County and Chicago. RGC differentiates itself by taking a scientific and systematic approach to the market. RGC is a pioneer in the use of analytic methodologies in residential real estate to help clients make good decisions, save time and save money.
Ahead of the Curve
Most real estate agents are still using a valuation technique that first came into practice over 60 years ago and hasn't been updated since. Only RGC Realty uses an unparalleled and copyrighted analytics system to help our clients sell for the best price as quickly as possible.
More than just a Real Estate Agent
Our agents are also real estate scientists who use statistical analysis, behavioral science and observable, empirical and measurable evidence to help our clients make the right decisions at the right time.
Our agents also understand what it means to be a fiduciary. We put the clients' interests above all else and always work as an exclusive designated agent. We only have one agenda: yours.
And, our agents know what it's like to be human. We understand that selling or purchasing a home can be an unsettling time. Our job is to smooth the ups and downs of the process, making it easy and cost effective for you to reach your goals.
Home Selling Insights From Real Estate Scientists
Don't offer bonuses to buyers' agents
Research shows that offering a bonus above what is considered typical will actually decrease your sale price by 3.6% on average. Offering a bonus will also increase your time on the market by approximately 35 days.
Pricing is critical
Research shows that the best strategy for maximizing sale price is not a single list price but a sequence of optimal list prices. Pricing too high reduces the pool potential buyers while pricing too low may result in a quick sale but at a price lower than might have been achieved with a more selective pool of buyers.
Beware of "Marketing Gurus"
Research shows that pricing strategy is more effective than exposure strategy. The choice of list price will have the greatest effect on the arrival rate of potential buyers and the proportion of those buyers who make offers.
Overpricing increases market time
Research shows that list price effects the amount of time a property is on the market, the amount of time on the market does not affect price.
Too much attention can be a bad thing
Research shows that listing agents who personally show their listing instead of using a Realtor lock box increase market time by an average of 56%.